Led the creative direction and design team behind the visual identity for atly.com, an online educational commons for expert creators. Tailored specifically to female makers and artists, the branding balances simple, elegant aesthetics with a touch of playfulness.

Our team delivered a comprehensive design system—including the logo, brand strategy, and starter kit—brought to life through clean patterns, a soft yet bright color palette, and inviting photography that showcases each instructor’s unique personality and expertise.

Client
atly
2012–2013