Amatokin is an anti-aging skincare line launched by Voss Laboratories in 2008. Originally developed by scientists to treat burn victims, the brand's unique formula works by stimulating the skin's own stem cells. It was sold as a luxury, high-end emulsion at high-end department stores like Bloomingdale's and Harvey Nichols. To bring this luxury presence to life online, Amatokin needed a comprehensive web experience to educate consumers on their approach to anti-aging and provide an intuitive e-commerce platform for product sales.

To achieve this, I collaborated closely with a fellow designer to on the concepting, wireframing, and UI/UX design from the ground up. We translated Amatokin’s clean and modern aesthetic into an intuitive, modern e-commerce platform that successfully accomplished the client goals of educating consumers and increasing sales.

Client
Amatokin
2009