Ciena is a global leader in high-speed connectivity. They build advanced networks that support the growing demand for bandwidth, helping customers, partners, and communities stay connected. Ciena’s networking systems, interconnects, automation software, and services help transform how data is transmitted and networks are managed.

As a long-term client, we had the opportunity to oversee Ciena’s corporate brand strategy over many years. This allowed us to regularly refresh and evolve the brand to stay current with industry trends while continually exploring new approaches to visual storytelling. Under the creative direction of Matt Scherer, I collaborated with other designers and creatives to develop and iterate on the brand, keeping the visual language fresh while maintaining a consistent identity.